Why Every Company Needs to Think Like an Entertainment Company

“We compete with (and lose to) Fortnite more than HBO.” This matter-of-fact assessment from Netflix, the world’s biggest streaming company, provoked a stir among media commentators and analysts earlier this year. Yet the logic is there: Netflix has 149 million subscribers, compared with 250 million users of Fortnite’s Battle Royale gaming platform. Time spent on traditional media is in decline, and consumer attention is getting harder to win and keep. Content needs to be more and more engaging – the success of Netflix’s own Black Mirror: Bandersnatch film demonstrated the strong consumer appetite for more interactive forms of content.

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capturing audience, content marketing, entertainment

24 Big Mistakes You Should Avoid in Content Marketing

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. As best-selling author and marketing consultant Roy H. Williams says, that’s the difference between being smart and being wise.

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content marketing trends, marketing strategy, content marketing

AI Opportunities to Solve Digital Marketing Challenges

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we’ve been hired to do. Here are five common challenges marketers face today and how AI can help.

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digital marketing, artificial intelligence, product marketing

How Retail Changes When Algorithms Curate Everything We Buy

Giant travel search engines such as TripAdvisor, Expedia, Kayak, and Google Flights have all but replaced travel agents as most consumers’ travel advisors. Soon, independent curating engines like these could trigger the next wave of disruption in retail. The first stage of the digital shopping revolution saved consumers time and money by letting them buy things they already wanted without having to go to a traditional retail store. A major part of the second stage will likely be a dramatic refinement of technologies that tailor recommendations and then scour the internet for the best deal.

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marketing trends, personas, retail marketing, algorithm

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

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content marketing trends, lead generation, marketing strategy, marketing content

Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant.

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marketing strategy, advertising, branding, content strategy

Replacing the Sales Funnel with the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.

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marketing ecosystem, business, sales, inbound marketing, sales strategy, funnel

How to Get People to Subscribe to Your Newsletter

One 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested.

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marketing, conversion, email marketing, newsletter

The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

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marketing, CMO, business, executive, product marketing

Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, marketing strategy, content creation, influencer marketing

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