Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.
Continue reading
Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.
Continue readingCustomers want to purchase products digitally
Continue readingMarketers are no strangers to managing complex relationships and campaigns.
Continue reading
Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Continue reading
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.
This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.
Continue reading
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
Continue reading
One thing missing from the brand strategy process in many companies today is diversity of talent.
Continue readingOver recent years, shifts in technology spearheaded by the growth of mobile have created an environment in which retailers can no longer afford to think about customer experience in terms of separate channels and silos. But while consumers find it easy to move seamlessly across devices and between the physical and digital worlds, it can be trickier for businesses to set aside the structures and strategies that have served them well for decades.
Continue reading