The changing face of B2B buying and selling

Customers want to purchase products digitally

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B2B marketing, challenges, trends, sales

How to overcome unique B2B digital marketing challenges

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.

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B2B marketing, challenges, trends, Uncategorized

Four B2B Marketing Trends That Will Define 2018

Eighteen is the age of adulthood, so perhaps it's fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.

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2018, B2B marketing, trends, Uncategorized

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data

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B2B marketing, digital, investment, Uncategorized

What Your Competitors Can Teach You about B2B Marketing

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results.

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B2B marketing, CMO, content marketing strategy, Uncategorized

How to Use Video Content to Create a Loyal Audience

When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal following. So, what video content gets people engaged?

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B2B marketing, CMO, content marketing, Uncategorized, video marketing

B2B Video Benchmarks for 2017

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

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B2B marketing, B2B video benchmark, content marketing, Uncategorized

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research.

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B2B content marketing, B2B marketing, B2B marketing benchmarks, B2B marketing budget, Uncategorized

Building a Strong Marketing Data Strategy

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

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B2B marketing, CMO, content marketing, marketing data strategy, Uncategorized

Putting B2B Content Marketing into Context

Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.

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B2B content marketing, B2B marketing, B2B marketing benchmarks, B2B marketing budget, Uncategorized

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