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Customers want to purchase products digitally

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.

Eighteen is the age of adulthood, so perhaps it's fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.

What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results.

When a brand creates a video channel, it's competing with not only other brands' channels but also everything else that lives online. Still, some brands seem to have a loyal following. So, what video content gets people engaged?

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.