Let’s be honest, It is really tough to persuade your target audience with a simple cold email.
Right?
Well,
What you really need here is persuasive B2B copywriting.
Emphasis on persuasion because the audience in the B2B space doesn’t buy a product only if you tell them it can help overcome a certain problem.
Example: Use BaseCamp for your remote project management needs
Someone said, ‘People Pay for the outcome.’
And that statement stands true
You need to make sure that your target audience knows:
The biggest mistake marketers make while trying to close prospects is assuming that:
These assumptions are one of the biggest reasons why in many outreach campaigns marketing copy goes straight from Problem to Product.
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It can also lead to fewer sales because:
So...
These are our top 6 tips you can implement in your sales scripts, marketing copy, social media campaigns, and assets:
Once you’ve identified the problem your prospect is facing, you have to make sure you understand and listen carefully.
This stage helps you start a relationship and build trust with your prospect.
Identifying the problem makes this step a lot easier because now you can address their pain points; Empathizing here is key because it can help build trust.
It is always important to understand that you know the specific pain points of your customer associated with the problem.
At this stage, provide them with a secret solution that can help them solve their problem.
It should be more like a prescription that helps them solve the issue.
Now that you are aware of the problem they are facing, the pain points, and have successfully helped them with a solution or a remedy.
It’s time you start relating to your clients’ same problem and how you helped them, share the solution and the benefits they got from the product/service.
The results they achieved.
It makes you stand out as an industry leader and builds credibility for your business and product.
The second last stage is to outweigh any other alternatives that your prospect can choose from, and showcase your product as the best way to solve their problems.
In this stage, you can start by suggesting temporary alternatives to the issue, which can be in the list of choices but those come with their ...pros and cons.
Services that they would like to take upon but the alternative is rather slow, risky, or difficult.
But they can always choose to take the reliable road by choosing your product which helps them overcome all the pain points and also has its added benefits.
Once you’ve found the right product fit.
You can now interest them in booking a demo call for a product tour and understanding more about the product.
If we talk about a B2B decision-making process.
It includes a lot of different motivations that are factored in before making a decision.
The two motivations of a B2B Buyer are:
To make themselves stand out so they can manage and maintain a good reputation among their team members for being reliable.
To complete certain milestones and set KPIs that influence the company’s overall growth.
Based on these motivations, A B2B buyer will also take many other decision-making criteria’s into consideration like:
However, B2B purchases differ in terms of the product offered.
Here are a few other factors that affect the B2B buyer journey:
To attract more leads in B2B you just need to make sure your copy is persuasive has empathy, and is creatively flawless to tap right into the reader’s emotions.