45% of respondents say content marketing is one of the most effective tactics.
Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).
Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics.
Other top channels include social media marketing (39% rank it as one of the most effective tactics), landing page/website optimization (38%), and SEO (38%).
Respondents say content marketing is the hardest lead generation tactic (47% cite it as one of the most difficult to execute); social media marketing is seen as the second-hardest tactic to execute (44%), followed by SEO (36%).