If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation.
Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil.
With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbalize their experiences (both positive and negative) in real-time.
Brand trust is no longer just a nice-to-have; it’s now a vital strategic asset that both marketing and communications professionals need to carefully cultivate and deliberately protect for companies.
To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services.
Source: Marketing Insider Group