Events Horizon: What Virtual Events Will Look Like in 2021

It’s fair to say that COVID-19 has fueled a boom for the virtual events space. Unable to connect with customers and prospects in-person, businesses across the U.S. have instead turned to the power of virtual events to spread brand awareness and form meaningful relationships at a time when health concerns have made it almost impossible to do so.

It’s been a benchmark year for the industry, and the likelihood is that in 2021, companies in the space will see revenues grow even further. In fact brands like Bizzabo and Hopin, both platforms that help organizers plan and run virtual conferences, already raised more than $260 million between them this year, with Hopin increasing its valuation to more than $2 billion.

However, ten months into this pandemic, it’s safe to say that we’ve hit peak virtual events fatigue. Perhaps compounded by the ‘Zoom fatigue’ that has left many yearning for the day when they return to the office, marketers have struggled to virtually engage audiences that already spend the majority of their day in front of their screens.

It has been a pain point for an industry that has offered tremendous benefits, and one that needs to be swiftly addressed as brands continue to place virtual events at the top of their marketing stack. With that said, here are three ways we expect businesses will get the most out of their virtual events in 2021.

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marketing strategy, B2B marketing, marketing leaders, future of marketing, B2B strategy, Building trust, B2B Brands, Building Community, Marketing Events, Virtual Events


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