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How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.

Eureka moments must come with discipline to become advances.

Everyone loves a good story but, online, it's no secret that most of us read only the headlines.

Chase, Keds and Toys R Us want to make a change.

Some of the most engaging native ads take advantage of the unique capabilities of mobile devices.

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

Eighteen is the age of adulthood, so perhaps it's fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.

What does the org chart for a successful marketing operations (MO) team look like?

We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.