The changing face of B2B buying and selling

Customers want to purchase products digitally

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B2B marketing, challenges, trends, sales

How to overcome unique B2B digital marketing challenges

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.

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B2B marketing, challenges, trends, Uncategorized

Four B2B Marketing Trends That Will Define 2018

Eighteen is the age of adulthood, so perhaps it's fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.

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2018, B2B marketing, trends, Uncategorized

5 Reasons why Cold Calling is Dead, and Digital Marketing is the Future!

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

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cold calling, digital marketing, trends, Uncategorized, why

Content Marketing In 2018: Trends And Tools For Success

As technology and search engines change, so do the strategies marketers use to engage their customers online.

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2018, content marketing, predictions, trends, Uncategorized

A brief history of customer loyalty

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.

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CMO, customer loyalty, marketing, trends, Uncategorized

What Are You Doing Wrong and Right on Social?

The question has long flummoxed social media marketers—what do “likes” actually mean? The answer to social media’s return on investment and what works and what doesn’t remains elusive.

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CMO, marketers, social media, trends, Uncategorized

Why your social media audience is critical for content marketing

How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.

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content marketing, social media audience, trends, Uncategorized

The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.

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consumer, geny, genz, trends, Uncategorized

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