Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

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Content Creators: 12 Tips to Help You Win Over Impatient Readers

Everyone loves a good story but, online, it's no secret that most of us read only the headlines.

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How to Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

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The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.

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5 Content Marketing Tips for the Performance Era of Marketing

The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?

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