Retail customer experience benchmarking - How do the region’s retailers measure up?

Over recent years, shifts in technology spearheaded by the growth of mobile have created an environment in which retailers can no longer afford to think about customer experience in terms of separate channels and silos. But while consumers find it easy to move seamlessly across devices and between the physical and digital worlds, it can be trickier for businesses to set aside the structures and strategies that have served them well for decades.

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mobile, retail, technology, customer experience

Emerging Technologies That Will Transform Experiences

We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.

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marketing, brands, consumer, technology, Uncategorized

The Nine Traits of Highly Effective CMOs

Blame it on the pace of change: A new study cited by the Wall Street Journal shows the average tenure of a chief marketing officer of a major brand is only 42 months — shorter than the typical life span of a goldfish. In fact, the field is changing so rapidly that many simply find it tough to keep up.

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marketing, CMO, technology, Uncategorized

How CMOs Can Avoid Getting Burned By Bad Tech

Technology has been transforming every aspect of our working and personal lives. Now we find ourselves entering a new pace of change that requires us not only to react but also fundamentally change the way we operate. Whether we like it or not, it’s huge, scary, and unavoidable.

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marketing, CMO, technology, Uncategorized

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