A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social.
social media audience
Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.
Need help with social media management? Learn what to look for.
social media platforms
The question has long flummoxed social media marketers—what do “likes” actually mean? The answer to social media’s return on investment and what works and what doesn’t remains elusive.
Share it while it's hot: 7 secrets to shareable content
Curation, cultivation and permission are the core of a strong social content plan.
user generated content
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