6 Signs You Need to Rewrite Your Web Content

A good website is more than the sum of its parts. Certainly, you need logical navigation, clean graphic design, strong calls to action, and a robust internal linking strategy, among other considerations. And don’t forget about your written content! The written copy on your website is crucially important for educating and persuading customers, for gaining SEO traction, and for conveying the vision and values of your company.

Web content isn’t meant to last forever. On the contrary, it’s a good idea to revise your copywriting every two or three years. This gives you a chance to offer fresh content to the Google algorithms, and also to refine or update your company’s messaging.

Beyond that, there are a few telltale signs that your Web copy could stand an update… whether you rewrite it yourself, or enlist the expertise of Grammar Chic, Inc.

Signs You Need Fresh Web Copywriting

1) Your Google traction is slipping

One of the most important aspects of copywriting is that it signals to Google what your company is all about, and how your website should be categorized. If you’re not getting the kind of Google traffic you’d like, it’s possible that bad copy is to blame… and that a content refresh could put you back on Google’s radar.

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marketing strategy, B2B content marketing, B2B marketing, capturing audience, content marketing, marketing leaders, storytelling, seo, B2B strategy, B2B Sales, Remarkable Marketing, Brand Storytelling, COVID-19 Impact, Copywriting, Brand Management, Rebranding

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, marketing strategy, seo, traffic

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