AI Opportunities to Solve Digital Marketing Challenges

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we’ve been hired to do. Here are five common challenges marketers face today and how AI can help.

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digital marketing, artificial intelligence, product marketing

The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

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marketing, CMO, business, executive, product marketing

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