It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

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personas, content marketing, marketing, social media audience

How to Create Personas and Map Content to the Buyer Journey

Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking.“Developing buyer personas” is what marketers call the process of figuring that out. 

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consumer journey, content marketing, personas, Uncategorized

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