Machine learning is marketing’s future

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use?

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marketing, artificial intelligence, machine learning, Uncategorized

How Agile Encourages Sales and Marketing Collaboration

Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time.  In one corner we have sales, a group whose livelihood depends on the commissions they’ll earn by selling to individual customers in the immediate future.

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agile marketing, marketing, marketing automation, Uncategorized

Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.

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marketing, machine learning, multi-touch attribution, Uncategorized

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

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marketing, real-time amplification, Uncategorized, influencer marketing

Just-in-Time Marketing: Reach the Right Customer at the Right Time

The marketing landscape has changed dramatically in recent years because of the digitization of just about everything, new consumer behaviors, and competitive pressures.

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marketing, real-time marketing, Uncategorized

How Virtual Reality Could Change Content Marketing

No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.

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marketing, CMO, content marketing, virtual reality, Uncategorized

What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

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marketing, B2B content marketing, Uncategorized, B2B companies

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