How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

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marketing, marketing content, Uncategorized, influencer marketing

How CMOs Can Avoid Getting Burned By Bad Tech

Technology has been transforming every aspect of our working and personal lives. Now we find ourselves entering a new pace of change that requires us not only to react but also fundamentally change the way we operate. Whether we like it or not, it’s huge, scary, and unavoidable.

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marketing, CMO, technology, Uncategorized

7 Characteristics Of Content That Drives Brand Awareness

Share it while it's hot: 7 secrets to shareable content

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brand awareness, marketing, content marketing, social media, Uncategorized

How Marketers Evaluate Technology Solutions

Use structured evaluation criteria to assess marketing technology choices.

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marketing, CMO, content marketing, marketing technology, Uncategorized

Adaptive marketing: The key to winning in the Engagement Economy

Today's consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.

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adaptive marketing, marketing, Uncategorized

Will Artificial Intelligence Replace Manual Content Creation?

There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.

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marketing, content creation, content marketing, artificial intelligence, Uncategorized

Build a High-Performance Content Marketing Supply Chain

Four steps will help you build a regular supply of content.

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marketing, content marketing, Uncategorized, content marketing supply chain

Data and Analytics Empower Modern Marketers

Marketing leaders are delivering business growth through data and analytics and a customer-centric mindset.

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marketing, content marketing, analytics, data, Uncategorized

Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.

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marketing, location marketing, Uncategorized

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.

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marketing, digital marketing, Uncategorized

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