Marketers are no strangers to managing complex relationships and campaigns.
chief marketing officer
Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
One thing missing from the brand strategy process in many companies today is diversity of talent.
We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.
The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.”
This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.
Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.
Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.
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