Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketers are no strangers to managing complex relationships and campaigns.

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marketing, digital, marketing ecosystem, chief marketing officer

Six rules for innovative storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

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content, marketing, consumer, storytelling

GDPR: Two big benefits advertisers can expect in 2018

This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.

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marketing, advertising, benefit, gdpr

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

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marketing, tools, research, customer

The importance of diversity in marketing strategy

One thing missing from the brand strategy process in many companies today is diversity of talent.

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marketing, race, diversity, gender

Emerging Technologies That Will Transform Experiences

We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.

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marketing, brands, consumer, technology, Uncategorized

5 Disruptions to Marketing, Part 1: Digital Transformation

The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.”

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marketing, Uncategorized, customer experience, digital transformation

Rethinking customer journeys with the next-generation operating model

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

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marketing, Customer Journey, Uncategorized, cost reduction

It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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marketing, creative, omnichannel, Uncategorized, customer experience

How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.

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marketing, Uncategorized, customer, digital transformation

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