How technology is changing the role of the CMO in 2021

The role of the CMO is amidst a major transformation especially with the pandemic pushing towards a digital-first focus. The role of the CMO isn’t easy, to begin with however this past year has made it increasingly difficult. On average, CMOs are the shortest-tenured members of the C-suite. Companies all around the world are dealing with growing customer expectations, smaller budgets, adjusted customer priorities, and the CMO is set to take responsibility for how well their company deals with those pressures.

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content marketing trends, marketing strategy, B2B marketing, CMO, digital marketing, marketing technology, chief marketing officer, B2B strategy

How Marketers Evaluate Technology Solutions

Use structured evaluation criteria to assess marketing technology choices.

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marketing, CMO, content marketing, marketing technology, Uncategorized

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