How the C-suite benefits from a strategic marketing operations function

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

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marketing, marketing operations, strategy, c suite

Marketers Need Structured Innovation to Achieve Real Progress

Eureka moments must come with discipline to become advances.

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innovation, marketing operations, leading, Uncategorized, digital, digital transformation

Marketing operations 2.0: Defining the new organizational structure

What does the org chart for a successful marketing operations (MO) team look like?

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marketing operations, leading, Uncategorized, digital, digital transformation

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

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digital marketing, marketing operations, Uncategorized, digital

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