How Artificial Intelligence Could Change Attribution Tools

The marketing technology landscape is busy, but there isn’t a solution out there for everything.

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marketing trends, AI, CMO, content marketing, marketing leaders, Uncategorized

AI Applications That Are Changing the Face of Content Marketing

And now that AI is coming to content marketing, the industry is poised for disruption.

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marketing trends, AI, cmi, content marketing, marketing leaders, Uncategorized

The Power of Branded Illustrations + Animation in Content Marketing

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.

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CMO, content marketing, illustrations, marketing leaders, Uncategorized, branded animation

Why choosing a niche helps you produce better content

Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.

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niche, CMO, content marketing, marketing leaders, Uncategorized

How to Build a Remarkable 21st Century Brand

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.

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brand identity, CMO, marketing leaders, Uncategorized

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Some top content opportunities marketers in retail sector should be exploring to remain competitive in the face of the great Amazonian conqueror.

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content, CMO, marketing leaders, retail marketing, Uncategorized

The Five Pillars of a Solid Digital Marketing Strategy That Endures

Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.

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digital marketing, marketing leaders, strategy, Uncategorized

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