The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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inbound marketing, transformation, management, business, inbound methodology,, content marketing, marketing

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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inbound marketing, transformation, personalization, marketing, content marketing, customer engagement, interactive marketing, strategy

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, seo, marketing strategy, traffic

Social media management platforms? 18 leading vendors for you

Need help with social media management? Learn what to look for.

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management, marketing, social media, social media platforms

How the C-suite benefits from a strategic marketing operations function

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

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c suite, marketing, strategy, marketing operations

7 habits of highly effective transformation leaders

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

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digital marketing, digital transformation, marketing, leadership, transformation

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketers are no strangers to managing complex relationships and campaigns.

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chief marketing officer, digital, marketing ecosystem, marketing

Six rules for innovative storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

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consumer, content, marketing, storytelling

GDPR: Two big benefits advertisers can expect in 2018

This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.

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advertising, benefit, gdpr, marketing

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

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customer, marketing, research, tools

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