How to Get People to Subscribe to Your Newsletter

One 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested.

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marketing, conversion, email marketing, newsletter

The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

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marketing, CMO, business, executive, product marketing

Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, marketing strategy, content creation, influencer marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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marketing, content marketing, business, management, transformation, inbound marketing, inbound methodology,

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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marketing, content marketing, interactive marketing, strategy, customer engagement, personalization, transformation, inbound marketing

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

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marketing, content marketing, personas, social media audience

8 SEO must-do's for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

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marketing, marketing strategy, seo, traffic

Social media management platforms? 18 leading vendors for you

Need help with social media management? Learn what to look for.

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marketing, social media, social media platforms, management

How the C-suite benefits from a strategic marketing operations function

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

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marketing, marketing operations, strategy, c suite

7 habits of highly effective transformation leaders

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

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leadership, marketing, digital marketing, digital transformation, transformation

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