Machine learning is marketing’s future

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use?

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marketing, artificial intelligence, machine learning, Uncategorized

Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.

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marketing, machine learning, multi-touch attribution, Uncategorized

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