Winning New Business with Inbound Marketing

So, with one headline we have established that you can win new business with inbound marketing, but how is this possible? 

Continue reading

inbound marketing, sales, marketing strategy, lead generation, content marketing

The Most Effective Digital Lead Generation Channels

45% of respondents say content marketing is one of the most effective tactics.

Continue reading

B2B content marketing, content marketing, lead generation, Uncategorized

How can you generate leads through content marketing?

With content marketing growing much more in demand for its uniqueness in attracting potential customers, many companies have begun to invest in marketing strategies for positive lead generation.

71% of B2B marketers use content marketing to generate leads[1]

Why? Because content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. It influences future purchases too.

However, nowadays more and more marketeers seem to be just filling content buckets thinking quantity is better than quality. Sadly, this is not always true. Sustainable quality content does require a marketing plan. In fact, 58% of European marketeers found their content to be much more effective with a strategy in place, according to a Smart Insights’ study.

Continue reading

content, content marketing, lead generation, Uncategorized

1

Recent Posts