Leveraging the authority of LinkedIn influencers for B2B

Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo.

It is far more complex and nuanced of a subject.

For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions:

  1. Which influencer type is ideal?
  2. What KPI is the influencer being measured against?
  3. Which channel makes the most sense for this campaign?
  4. How does an enterprise go about creating and managing an effective influencer campaign based on the above?

To keep this discussion brief, influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. As a definition, the aspirational influencer is a celebrity type, often with a large following, aspirational influencers are what most think of when visualizing what an influencer might look like.

The peer influencer, by contrast, is the everyday dad stopping at the grocery store on the way home from the office, your fishing enthusiast uncle on Facebook, or you to your next-door neighbor.

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lead generation, marketing strategy, B2B content marketing, B2B marketing, marketing leaders, influencer marketing, B2B strategy, B2B Sales, Building trust, B2B Brands, Sales Advisors, Conversions, Conversion Rate

Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, marketing strategy, content creation, influencer marketing

How to Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

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content, marketer, tips, Uncategorized, influencer marketing

Next-Gen Influencer Marketing

How modern brands are leveraging the power of digital influencers to create content and cultivate new audiences.

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marketing chief, marketing trends, Uncategorized, influencer marketing

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

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marketing, marketing content, Uncategorized, influencer marketing

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

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marketing, real-time amplification, Uncategorized, influencer marketing

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