Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, influencer marketing, marketing strategy, content creation

How to Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

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content, influencer marketing, marketer, tips, Uncategorized

Next-Gen Influencer Marketing

How modern brands are leveraging the power of digital influencers to create content and cultivate new audiences.

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influencer marketing, marketing chief, marketing trends, Uncategorized

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

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influencer marketing, marketing, marketing content, Uncategorized

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

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influencer marketing, marketing, real-time amplification, Uncategorized

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