Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.
With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.
How modern brands are leveraging the power of digital influencers to create content and cultivate new audiences.
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.
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