Power of Influencer Marketing Continutes to Grow

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

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marketing, marketing strategy, content creation, influencer marketing

How to Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

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content, marketer, tips, Uncategorized, influencer marketing

Next-Gen Influencer Marketing

How modern brands are leveraging the power of digital influencers to create content and cultivate new audiences.

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marketing chief, marketing trends, Uncategorized, influencer marketing

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

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marketing, marketing content, Uncategorized, influencer marketing

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

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marketing, real-time amplification, Uncategorized, influencer marketing

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