14 Tips to Guarantee ABM Sales and Marketing Alignment

Kavita Singh scours the wealth of insight shared by speakers at B2B Marketing’s last account-based marketing conference, to give you the top tips on achieving ABM sales and marketing alignment.

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content marketing culture, marketing strategy, B2B marketing, capturing audience, content marketing, marketing leaders, entertainment, future of marketing, marketing tactics, Tactical Marketing, Tactical Marketing Plan, Best tactics marketing, ABM, Account Based Marketing, B2B strategy, B2B Sales

The Multicultural Communications Challenge—Creativity And Media Integration Is More Important Than Ever

Building a multicultural plan that genuinely integrates the creative and the media disciplines is one of the biggest challenges in today’s multicultural space.

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content marketing culture, marketing strategy, capturing audience, content marketing, content marketing plan, marketing leaders, entertainment, future of marketing, Multicultural Content Marketing

Unified Marketing Framework—When To Use Which Tactic

A colleague made a simple observation yesterday that many marketers are “spending lots of money on reaching potential customers, but very little to nothing on engaging with them.” It’s like they spend a ton of money to generate awareness, but when potential customers arrive on their sites or social media channels, there’s little to nothing there. So they leave disappointed, often to the long-term detriment of the advertiser. This is so true. It has been this way over the years, but never more so than now. I have observed the same phenomena over the last two decades doing digital strategy consulting for marketers and also teaching digital marketing.

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content marketing culture, marketing strategy, capturing audience, content marketing, artificial intelligence, marketing leaders, entertainment, future of marketing, marketing tactics, Tactical Marketing, Tactical Marketing Plan, Best tactics marketing

AI Is Revolutionizing Marketing Like Never Before: 6 Ways This Is Happening Right Now

Definition of Artificial Intelligence (AI): Intelligence exhibited by machines. AI is the study of intelligent agents, which can study their environment, and take action which helps them optimally achieve their goals, in the shortest possible time. 

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capturing audience, content marketing, artificial intelligence, marketing leaders, entertainment, future of marketing, AI in Marketing

Why Every Company Needs to Think Like an Entertainment Company

“We compete with (and lose to) Fortnite more than HBO.” This matter-of-fact assessment from Netflix, the world’s biggest streaming company, provoked a stir among media commentators and analysts earlier this year. Yet the logic is there: Netflix has 149 million subscribers, compared with 250 million users of Fortnite’s Battle Royale gaming platform. Time spent on traditional media is in decline, and consumer attention is getting harder to win and keep. Content needs to be more and more engaging – the success of Netflix’s own Black Mirror: Bandersnatch film demonstrated the strong consumer appetite for more interactive forms of content.

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capturing audience, content marketing, entertainment

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