7 habits of highly effective transformation leaders

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

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digital marketing, digital transformation, marketing, leadership, transformation

Marketers Need Structured Innovation to Achieve Real Progress

Eureka moments must come with discipline to become advances.

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digital, digital transformation, innovation, leading, marketing operations, Uncategorized

Marketing operations 2.0: Defining the new organizational structure

What does the org chart for a successful marketing operations (MO) team look like?

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digital, digital transformation, leading, marketing operations, Uncategorized

5 Disruptions to Marketing, Part 1: Digital Transformation

The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.”

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customer experience, digital transformation, marketing, Uncategorized

How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.

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customer, digital transformation, marketing, Uncategorized

CMO vs CIO: Who’s Responsible for Digital?

With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.

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cio, CMO, digital transformation, organizations, Uncategorized

For Some Marketers, Digital Transformation Is Still in the Early Stages

Many have yet to clearly define their digital marketing strategy

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CMO, digital marketing, digital transformation, Uncategorized

Adapting to the Future of Work

CMOs can take a proactive approach to preparing the workforce for the tremendous technology-enabled changes required to compete in the years ahead.

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digital transformation, talent transformation, Uncategorized

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

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content marketing, digital transformation, Uncategorized

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