5 Reasons why Cold Calling is Dead, and Digital Marketing is the Future!

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

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cold calling, digital marketing, Uncategorized, trends, why

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

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digital marketing, marketing research, Uncategorized, cmo articles

For Some Marketers, Digital Transformation Is Still in the Early Stages

Many have yet to clearly define their digital marketing strategy

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CMO, digital marketing, Uncategorized, digital transformation

The Five Pillars of a Solid Digital Marketing Strategy That Endures

Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.

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digital marketing, marketing leaders, strategy, Uncategorized

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.

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marketing, digital marketing, Uncategorized

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

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digital marketing, marketing operations, Uncategorized, digital

Digital Marketing Top Trends in 2017

We look ahead at what 2017 holds for digital marketing.

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digital marketing, digital trends, marketing in 2017, Uncategorized

How User Segmentation Really Works in Content Marketing

User segmentation isn’t something that is alien in the marketing world. The big brands have this down to a T, and the little guys are just waking up to the power behind having a laser-focused strategy — laser-focused on user segmentation.

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CMO, content marketing, digital marketing, Uncategorized, user segmentation

Fuel Social Marketing With User Generated Content

Curation, cultivation and permission are the core of a strong social content plan.

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content marketing, digital marketing, social marketing, social media, Uncategorized, user generated content

Content: The H2O of Marketing

Learn how marketers create and manage a brand's most essential resource

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content, B2B content marketing, content marketing, digital marketing, Uncategorized

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