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The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we’ve been hired to do. Here are five common challenges marketers face today and how AI can help.

If you believe ads are becoming more invasive, you're not alone.

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

Many have yet to clearly define their digital marketing strategy

Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.