AI Opportunities to Solve Digital Marketing Challenges

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we’ve been hired to do. Here are five common challenges marketers face today and how AI can help.

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digital marketing, artificial intelligence, product marketing

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

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marketing survey, marketing trends, advertising, digital marketing

7 habits of highly effective transformation leaders

Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration.

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leadership, marketing, digital marketing, digital transformation, transformation

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

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digital marketing, marketing research, Uncategorized, cmo articles

5 Reasons why Cold Calling is Dead, and Digital Marketing is the Future!

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

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cold calling, digital marketing, Uncategorized, trends, why

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

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digital marketing, marketing research, Uncategorized, cmo articles

For Some Marketers, Digital Transformation Is Still in the Early Stages

Many have yet to clearly define their digital marketing strategy

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CMO, digital marketing, Uncategorized, digital transformation

The Five Pillars of a Solid Digital Marketing Strategy That Endures

Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.

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digital marketing, marketing leaders, strategy, Uncategorized

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.

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marketing, digital marketing, Uncategorized

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

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digital marketing, marketing operations, Uncategorized, digital

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