Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketers are no strangers to managing complex relationships and campaigns.

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marketing, digital, marketing ecosystem, chief marketing officer

Marketers Need Structured Innovation to Achieve Real Progress

Eureka moments must come with discipline to become advances.

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innovation, marketing operations, leading, Uncategorized, digital, digital transformation

Marketing operations 2.0: Defining the new organizational structure

What does the org chart for a successful marketing operations (MO) team look like?

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marketing operations, leading, Uncategorized, digital, digital transformation

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data

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investment, B2B marketing, Uncategorized, digital

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

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digital marketing, marketing operations, Uncategorized, digital

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