Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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business, cultural transformation, Customer Journey

Rethinking customer journeys with the next-generation operating model

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

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cost reduction, Customer Journey, marketing, Uncategorized

Emotion Drives Experience At Each Stage Of The Customer Journey

It all starts by knowing what your customers expect and giving it to them. It is not more complicated than that.

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CMO, Customer Journey, marketing, Uncategorized

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