All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

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marketing, tools, research, customer

How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.

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marketing, Uncategorized, customer, digital transformation

3 scenarios for marketing with the Internet of Things

The Internet of Things (IoT) is going to shake up marketing.In Q1 of a new year, it’s a great time to look ahead to trends that will define the future of an industry.

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marketing, iot, Uncategorized, customer, customer experience

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