B2B marketing has changed a great deal over the last decade (and arguably even more so over the last year). To be sure, such transformations have affected content marketing just about every step of the way.
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In marketing, a good ‘call to action’ – which elicits the desired response from our reader or viewer – can elevate content from merely insightful to truly valuable.
Continue readingcontent marketing culture, lead generation, marketing strategy, B2B content marketing, B2B marketing, capturing audience, content creating, content marketing, marketing leaders, entertainment, future of marketing, marketing tactics, Tactical Marketing, Tactical Marketing Plan, Best tactics marketing, B2B strategy, B2B Sales, Call to Action, CTA