24 Big Mistakes You Should Avoid in Content Marketing

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. As best-selling author and marketing consultant Roy H. Williams says, that’s the difference between being smart and being wise.

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content marketing trends, marketing strategy, content marketing

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

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content marketing trends, lead generation, marketing strategy, marketing content

Gartner Predicts 2017: Marketers, Expect the Unexpected

Five technology shifts will catalyze transitions in marketing strategies and organizations by 2020.

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content marketing trends, marketing trends, Uncategorized

Five Content Marketing Trends to Watch in 2017

In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, which could work as a crystal ball for content marketers as we move into 2017.

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content marketing trends, content marketing, Uncategorized, content marketing predictions

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