Why Every Company Needs to Think Like an Entertainment Company

“We compete with (and lose to) Fortnite more than HBO.” This matter-of-fact assessment from Netflix, the world’s biggest streaming company, provoked a stir among media commentators and analysts earlier this year. Yet the logic is there: Netflix has 149 million subscribers, compared with 250 million users of Fortnite’s Battle Royale gaming platform. Time spent on traditional media is in decline, and consumer attention is getting harder to win and keep. Content needs to be more and more engaging – the success of Netflix’s own Black Mirror: Bandersnatch film demonstrated the strong consumer appetite for more interactive forms of content.

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capturing audience, content marketing, entertainment

24 Big Mistakes You Should Avoid in Content Marketing

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. As best-selling author and marketing consultant Roy H. Williams says, that’s the difference between being smart and being wise.

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content marketing trends, marketing strategy, content marketing

Winning New Business with Inbound Marketing

So, with one headline we have established that you can win new business with inbound marketing, but how is this possible? 

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lead generation, marketing strategy, content marketing, sales, inbound marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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marketing, content marketing, business, management, transformation, inbound marketing, inbound methodology,

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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marketing, content marketing, interactive marketing, strategy, customer engagement, personalization, transformation, inbound marketing

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

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marketing, content marketing, personas, social media audience

How to brainstorm and prioritize your best content ideas

Are you focused relentlessly on nothing but potentially high growth ideas?

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content marketing, marketing team, brainstorming, team

Conversational content: how to market through text messaging and chatbots

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.

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brands, chat robots, content marketing

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

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definition, content marketing, tips, Uncategorized

Content Creators: 12 Tips to Help You Win Over Impatient Readers

Everyone loves a good story but, online, it's no secret that most of us read only the headlines.

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content marketing, readers, tips, Uncategorized

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