Winning New Business with Inbound Marketing

So, with one headline we have established that you can win new business with inbound marketing, but how is this possible? 

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inbound marketing, sales, marketing strategy, lead generation, content marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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inbound marketing, transformation, management, business, inbound methodology,, content marketing, marketing

Six Tips to Successful Inbound Marketing

In inbound marketing, it’s no secret that you need quality content that your readers and potential customers will read, learn and appreciate. You can read all about it here. But with the abundance of online content available now, it’s a mistake to just sit around and wait for people to notice how good an article you’re offering them. So, take these six steps and ensure your marketing strategy backs up your high-quality content strategy.  

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inbound marketing, transformation, personalization, marketing, content marketing, customer engagement, interactive marketing, strategy

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

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personas, content marketing, marketing, social media audience

How to brainstorm and prioritize your best content ideas

Are you focused relentlessly on nothing but potentially high growth ideas?

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brainstorming, content marketing, team, marketing team

Conversational content: how to market through text messaging and chatbots

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.

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brands, chat robots, content marketing

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

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content marketing, definition, tips, Uncategorized

Content Creators: 12 Tips to Help You Win Over Impatient Readers

Everyone loves a good story but, online, it's no secret that most of us read only the headlines.

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content marketing, readers, tips, Uncategorized

Content Marketing In 2018: Trends And Tools For Success

As technology and search engines change, so do the strategies marketers use to engage their customers online.

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2018, content marketing, predictions, trends, Uncategorized

Why writing style matters for social and content marketing

When it comes to effective marketing, writing style matters but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.

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content marketing, effective, Uncategorized, written style

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