What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. It’s never too late to pivot or adapt when you make optimization an ongoing priority.

2020 was full of disruption and fast pivoting across the marketing spectrum. But for B2B marketers—whose plans are often anchored around in-person events—this period changed the playbook on how to reach crucial business decision-makers. To learn more about how the business decision-making process has changed—and how marketers are adapting accordingly—Twitter partnered with Bain on a new research study.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.