2020 was full of disruption and fast pivoting across the marketing spectrum. But for B2B marketers—whose plans are often anchored around in-person events—this period changed the playbook on how to reach crucial business decision-makers. To learn more about how the business decision-making process has changed—and how marketers are adapting accordingly—Twitter partnered with Bain on a new research study.
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Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.
Continue readingThere are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.
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