With content marketing growing much more in demand for its uniqueness in attracting potential customers, many companies have begun to invest in marketing strategies for positive lead generation.
71% of B2B marketers use content marketing to generate leads
Why? Because content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. It influences future purchases too.
However, nowadays more and more marketeers seem to be just filling content buckets thinking quantity is better than quality. Sadly, this is not always true. Sustainable quality content does require a marketing plan. In fact, 58% of European marketeers found their content to be much more effective with a strategy in place, according to a Smart Insights’ study.