Six rules for innovative storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

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content, marketing, consumer, storytelling

How to Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

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content, marketer, tips, Uncategorized, influencer marketing

How to Capture Captive Audiences With Content

Explore how your brand can use content to engage your captive audiences.

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content, branding, capturing audience, Uncategorized

Behavioral Insights and Trends for Millennials in the UK, France and Germany

Examining this demographic group’s digital life

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content, consumer, Europe, Uncategorized, behavioral insight

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words.

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content, marketing, CMO, storytelling, Uncategorized

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Some top content opportunities marketers in retail sector should be exploring to remain competitive in the face of the great Amazonian conqueror.

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content, CMO, marketing leaders, retail marketing, Uncategorized

How Will AI Affect Marketing Efforts?

Improvements in efficiency and personalization are expected.

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content, marketing, artificial, Uncategorized

Dear CMO, Part 1: Why Your Content Misses the Mark

Now, perhaps in the B2B environment in which a majority of these large companies operate (and spend millions every year on content), these findings should not come as a shock.

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content, leadership, b2b, Uncategorized, CRM

Content: The H2O of Marketing

Learn how marketers create and manage a brand's most essential resource

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content, B2B content marketing, content marketing, digital marketing, Uncategorized

How can you generate leads through content marketing?

With content marketing growing much more in demand for its uniqueness in attracting potential customers, many companies have begun to invest in marketing strategies for positive lead generation.

71% of B2B marketers use content marketing to generate leads[1]

Why? Because content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. It influences future purchases too.

However, nowadays more and more marketeers seem to be just filling content buckets thinking quantity is better than quality. Sadly, this is not always true. Sustainable quality content does require a marketing plan. In fact, 58% of European marketeers found their content to be much more effective with a strategy in place, according to a Smart Insights’ study.

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content, lead generation, content marketing, Uncategorized

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