Consumers love personalized offers, but only if they opt in

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

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brand awareness, consumer, social media, personalization

Six rules for innovative storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

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content, marketing, consumer, storytelling

Emerging Technologies That Will Transform Experiences

We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.

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marketing, brands, consumer, technology, Uncategorized

Behavioral Insights and Trends for Millennials in the UK, France and Germany

Examining this demographic group’s digital life

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content, consumer, Europe, Uncategorized, behavioral insight

The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.

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genz, consumer, geny, Uncategorized, trends

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