Content Marketing Trends to Watch for 2018

Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

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marketing trends 2018, CMO, content marketing, Uncategorized

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words.

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content, marketing, CMO, storytelling, Uncategorized

The Power of Branded Illustrations + Animation in Content Marketing

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board.

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CMO, content marketing, illustrations, marketing leaders, Uncategorized, branded animation

How Social Platforms Are Using Video to Capture Audience Attention

Facebook, Snapchat and Twitter want a piece of the digital video advertising pie.

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marketing, CMO, social media platforms, Uncategorized

How Content Marketers Can Best Leverage Native Ads

Use native ads to amplify your message and engage audiences.

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native ads, CMO, content marketing, Uncategorized

Storymaking How To Shape The Stories That People Share About Brands

A great deal has been written about storymaking, a neologism used to describe the co-authorship of a brand’s narrative that consumers and marketers now share, particularly through user-generated content and social postings.

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marketing, CMO, content marketing, storymaking, Uncategorized

Why choosing a niche helps you produce better content

Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.

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niche, CMO, content marketing, marketing leaders, Uncategorized

How to Build a Remarkable 21st Century Brand

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.

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brand identity, CMO, marketing leaders, Uncategorized

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Some top content opportunities marketers in retail sector should be exploring to remain competitive in the face of the great Amazonian conqueror.

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content, CMO, marketing leaders, retail marketing, Uncategorized

For Some Marketers, Digital Transformation Is Still in the Early Stages

Many have yet to clearly define their digital marketing strategy

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CMO, digital marketing, Uncategorized, digital transformation

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