The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

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CMO, marketing, executive, business, product marketing

What 5 CMOs Are Doing to Change the Conversation About Gender Equality and Diversity

Chase, Keds and Toys R Us want to make a change.

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CMO, diversity, gender equality, Uncategorized

CMO vs CIO: Who’s Responsible for Digital?

With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.

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cio, CMO, digital transformation, organizations, Uncategorized

Marketers Remain Confused About New Messaging Tools

Less than half feel they know how to use these tools to engage with customers.

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CMO, customer engagement, marketing, tools, Uncategorized

Global Content Marketing: How Central + Local Teams Can Find the Right Balance

For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.

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CMO, content marketing, local, strategy, Uncategorized

5 Content Marketing Tips for the Performance Era of Marketing

The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?

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CMO, content marketing, strategy, tips, Uncategorized

How Artificial Intelligence Could Change Attribution Tools

The marketing technology landscape is busy, but there isn’t a solution out there for everything.

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AI, CMO, content marketing, marketing leaders, marketing trends, Uncategorized

A brief history of customer loyalty

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.

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CMO, customer loyalty, marketing, trends, Uncategorized

What Are You Doing Wrong and Right on Social?

The question has long flummoxed social media marketers—what do “likes” actually mean? The answer to social media’s return on investment and what works and what doesn’t remains elusive.

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CMO, marketers, social media, trends, Uncategorized

What Social Trends Are Marketers Paying Attention To?

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?

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2018, CMO, marketing, social trends, Uncategorized

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