Replacing the Sales Funnel with the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.

Continue reading

marketing ecosystem, business, sales, inbound marketing, sales strategy, funnel

The New Pressures Facing CMOs and How to Overcome Them

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018.

Continue reading

marketing, CMO, business, executive, product marketing

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

Continue reading

marketing, content marketing, business, management, transformation, inbound marketing, inbound methodology,

How AI Is Changing Sales

Companies are using AI in all kinds of innovative ways to advance their businesses.

Continue reading

artificial intelligence, business, sales, algorithm, decision-making

Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

Continue reading

Customer Journey, business, cultural transformation

1

Recent Posts