Replacing the Sales Funnel with the Sales Flywheel

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida.

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inbound marketing, sales, funnel, business, marketing ecosystem, sales strategy

The Journey: 4 Phases of the Inbound Methodology

After learning why inbound marketing is the way to go, it’s time to go deeper into the journey you’re going to take your potential customers on. The key is to have a strategy that recognises what you want to achieve. It’s one built around the fact that customer acquisition is a four-part journey – around the themes: Attract; Convert, Close, and Delight. 

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inbound marketing, transformation, management, business, inbound methodology,, content marketing, marketing

How AI Is Changing Sales

Companies are using AI in all kinds of innovative ways to advance their businesses.

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artificial intelligence, algorithm, business, decision-making, sales

Kantar: Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

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business, cultural transformation, Customer Journey

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