B2B Marketers: Wrong Way to Make the Right Impression on Your Prospects

Jumping on your prospects, especially those that have directly engaged with your long-form content, is a desperate move that lacks finesse. Learn how to make the right impression...

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B2B content marketing, CMO, content marketing strategy, Uncategorized

How to Streamline Workflows for Cross-Functional Content

Streamlining workflows to craft consistent, quality cross-functional content is just one more way to show customers why your organization is the best choice for their long-term business.

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B2B content marketing, content marketing, Uncategorized, cross-functional content

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research.

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B2B content marketing, B2B marketing, B2B marketing benchmarks, Uncategorized, B2B marketing budget

Three Reasons for Including Whitepapers in Your Content Strategy

Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc. But are whitepapers really that effective?

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B2B content marketing, content marketing, Uncategorized, white paper

Content: The H2O of Marketing

Learn how marketers create and manage a brand's most essential resource

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content, B2B content marketing, content marketing, digital marketing, Uncategorized

What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

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marketing, B2B content marketing, Uncategorized, B2B companies

The Most Effective Digital Lead Generation Channels

45% of respondents say content marketing is one of the most effective tactics.

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lead generation, B2B content marketing, content marketing, Uncategorized

Content Marketing ROI: How to Measure Brand Equity, Conversions, and Loyalty

When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI.

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B2B content marketing, content marketing, Uncategorized, content marketing ROI

Putting B2B Content Marketing into Context

Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.

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B2B content marketing, B2B marketing, B2B marketing benchmarks, Uncategorized, B2B marketing budget

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