Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant.

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marketing strategy, advertising, branding, content strategy

How AI is Enhancing Advertising Innovation

Artificial intelligence is being deployed far and wide in marketing and advertising.

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marketing trends, advertising, artificial intelligence, personalization

People believe ads are becoming more intrusive

If you believe ads are becoming more invasive, you're not alone.

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marketing survey, marketing trends, advertising, digital marketing

GDPR: Two big benefits advertisers can expect in 2018

This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.

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marketing, advertising, benefit, gdpr

7 Predictions About The Future Of Advertising

As the landscape continues to change, advertisers that don’t follow suit risk getting left behind.

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marketing, predictions, advertising, Uncategorized, 2018, future

Gartner CMO Spend Survey 2016-2017 Shows Marketing Budgets Continue to Climb

The survey reveals continued focus on growth and targeted spend on websites, digital commerce and digital advertising.

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marketing budget, advertising, CMO, content marketing, content marketing research, Uncategorized

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