To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant.
Artificial intelligence is being deployed far and wide in marketing and advertising.
If you believe ads are becoming more invasive, you're not alone.
This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.
As the landscape continues to change, advertisers that don’t follow suit risk getting left behind.
The survey reveals continued focus on growth and targeted spend on websites, digital commerce and digital advertising.
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