6 Marketing Trends to Set Up Your B2B Marketing  Campaigns for Success in 2021

What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. It’s never too late to pivot or adapt when you make optimization an ongoing priority.

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marketing strategy, B2B marketing, CMO, content creation, marketing leaders, Account Based Marketing, B2B Sales, Marketing 2021, Marketing Trends 2021

How to Use Intent Data to Fuel Your Content Strategy

If a content strategist leads a conversation with “I think this will work,” or “I like this topic,” you must stop them right there before any content is actually created. Content based on gut instinct isn’t going to cut it in an account-based marking (ABM) campaign. The digital marketing strategy relies on data and analytics in order to effectively nurture high-value prospects. On the other hand, if a content strategist begins a sentence with “I’m writing this because the intent data is showing us…,” listen closely; their content plan of action is not only informed, it has a much better chance of engaging target accounts and helping push your campaign toward its end goal.

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content marketing trends, marketing strategy, B2B content marketing, B2B marketing, CMO, content marketing, digital marketing, Account Based Marketing, B2B strategy, ABM Strategy, Buying intent, Intent Data, Content agility

14 Tips to Guarantee ABM Sales and Marketing Alignment

Kavita Singh scours the wealth of insight shared by speakers at B2B Marketing’s last account-based marketing conference, to give you the top tips on achieving ABM sales and marketing alignment.

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content marketing culture, marketing strategy, B2B marketing, capturing audience, content marketing, marketing leaders, entertainment, future of marketing, marketing tactics, Tactical Marketing, Tactical Marketing Plan, Best tactics marketing, ABM, Account Based Marketing, B2B strategy, B2B Sales

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