How to Use Intent Data to Fuel Your Content Strategy

If a content strategist leads a conversation with “I think this will work,” or “I like this topic,” you must stop them right there before any content is actually created. Content based on gut instinct isn’t going to cut it in an account-based marking (ABM) campaign. The digital marketing strategy relies on data and analytics in order to effectively nurture high-value prospects. On the other hand, if a content strategist begins a sentence with “I’m writing this because the intent data is showing us…,” listen closely; their content plan of action is not only informed, it has a much better chance of engaging target accounts and helping push your campaign toward its end goal.

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content marketing trends, marketing strategy, B2B content marketing, B2B marketing, CMO, content marketing, digital marketing, Account Based Marketing, B2B strategy, ABM Strategy, Buying intent, Intent Data, Content agility

How We Do Account-Based Marketing at Scale

I’ve been running ABM teams for some time and find it incredibly satisfying. To me, it is almost like a play. There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible.

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lead generation, B2B marketing, capturing audience, content marketing, marketing leaders, future of marketing, ABM, B2B Sales, Revenue Generation, Customer-Focused ABM, Customer Marketing, ABM Strategy, ABM at Scale, ABM Campaigns, Digital Campaigns

LinkedIn uncovers the key frameworks for successful account-based marketing

The alignment – or the lack of it – between the sales and marketing teams has been one of the key concerns of businesses across categories and B2B marketing is no different in facing this roadblock often.

One of the ways in which LinkedIn is resolving the challenge is by deploying tools that support account-based marketing (ABM) and making it a focused growth strategy integral to B2B marketing.

Fundamentally, ABM is an effort at creating and sustaining relationships with key accounts. Many marketers are already convinced of its importance, as LinkedIn found 87% of marketers who measured ROI said ABM outperforms all other marketing investments.

Owing to LinkedIn’s proven track record as the most trusted digital platform, it is being increasingly picked by many marketers as the foundation of their ABM strategy. To help marketers navigate their challenges LinkedIn has worked on solutions around the ABM strategy and created a robust ecosystem of marketing partners across audience data, campaign management and measurement.

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lead generation, B2B marketing, capturing audience, content marketing, marketing leaders, entertainment, future of marketing, ABM, B2B Sales, Revenue Generation, Customer-Focused ABM, Customer Marketing, ABM Strategy, Ideal Customer Profile, ICP

The Importance of Developing Trust Through Branding

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation.

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lead generation, B2B marketing, capturing audience, content marketing, marketing leaders, entertainment, future of marketing, ABM, B2B Sales, Revenue Generation, Customer-Focused ABM, Customer Marketing, ABM Strategy, Build Trust, Brand Trust

New Research: Marketers Shift Their ABM Strategies For Revenue Generation & Account Retention

With the pandemic forcing people to socially distance, many B2B organizations are relying on ABM plays to engage their audiences in our “new normal.” ABM has become common practice to fuel revenue generation and account retention.

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lead generation, B2B marketing, capturing audience, content marketing, marketing leaders, entertainment, future of marketing, ABM, B2B Sales, Revenue Generation, Customer-Focused ABM, Customer Marketing, ABM Strategy

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