How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.

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marketing, Uncategorized, customer, digital transformation

Digital advertising 2017: A year of reckoning in review

This year was dominated by controversy, mobile and the duopoly, but there's more to the story.

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2017, mobile, digital advertising, review, Uncategorized

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data

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investment, B2B marketing, Uncategorized, digital

CMO vs CIO: Who’s Responsible for Digital?

With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.

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CMO, organizations, Uncategorized, cio, digital transformation

3 scenarios for marketing with the Internet of Things

The Internet of Things (IoT) is going to shake up marketing.In Q1 of a new year, it’s a great time to look ahead to trends that will define the future of an industry.

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marketing, iot, Uncategorized, customer, customer experience

it’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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creative, omnichannel, Uncategorized, customer experience

Marketers Remain Confused About New Messaging Tools

Less than half feel they know how to use these tools to engage with customers.

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marketing, tools, CMO, Uncategorized, customer engagement

Content Marketing In 2018: Trends And Tools For Success

As technology and search engines change, so do the strategies marketers use to engage their customers online.

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predictions, content marketing, Uncategorized, 2018, trends

Why writing style matters for social and content marketing

When it comes to effective marketing, writing style matters but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.

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effective, content marketing, written style, Uncategorized

The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.

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marketing, remarketing, tips, Uncategorized

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