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The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.”

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.

This year was dominated by controversy, mobile and the duopoly, but there's more to the story.

What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data

With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.