Blog

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important.

Eighteen is the age of adulthood, so perhaps it's fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.

What does the org chart for a successful marketing operations (MO) team look like?

We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.

The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.”

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.