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Artificial intelligence is being deployed far and wide in marketing and advertising.

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social.

Companies are using AI in all kinds of innovative ways to advance their businesses.

 “These buyer personas will help you craft killer content for our client’s audience,” they told me.

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

Good content is one thing, but great online content is another.

Need help with social media management? Learn what to look for.

Are you focused relentlessly on nothing but potentially high growth ideas?