5 Disruptions to Marketing, Part 1: Digital Transformation

The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.”

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customer experience, digital transformation, marketing, Uncategorized

Rethinking customer journeys with the next-generation operating model

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

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cost reduction, Customer Journey, marketing, Uncategorized

It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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creative, customer experience, marketing, omnichannel, Uncategorized

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

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cmo articles, digital marketing, marketing research, Uncategorized

5 Reasons why Cold Calling is Dead, and Digital Marketing is the Future!

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.

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cold calling, digital marketing, trends, Uncategorized, why

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford, Digital Marketing Manager at GutCheck, has been responsible for their industry leading digital marketing campaigns. She details some of her hard won knowledge on how to build an effective digital strategy in the research space.

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cmo articles, digital marketing, marketing research, Uncategorized

How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.

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customer, digital transformation, marketing, Uncategorized

Digital advertising 2017: A year of reckoning in review

This year was dominated by controversy, mobile and the duopoly, but there's more to the story.

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2017, digital advertising, mobile, review, Uncategorized

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data

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B2B marketing, digital, investment, Uncategorized

CMO vs CIO: Who’s Responsible for Digital?

With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company's strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.

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cio, CMO, digital transformation, organizations, Uncategorized

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