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This year, GDPR will go into effect. With that comes new rules surrounding digital data collection -- specifically, data from consumers.

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

One thing missing from the brand strategy process in many companies today is diversity of talent.

Over recent years, shifts in technology spearheaded by the growth of mobile have created an environment in which retailers can no longer afford to think about customer experience in terms of separate channels and silos. But while consumers find it easy to move seamlessly across devices and between the physical and digital worlds, it can be trickier for businesses to set aside the structures and strategies that have served them well for decades.

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges.

Eureka moments must come with discipline to become advances.

Everyone loves a good story but, online, it's no secret that most of us read only the headlines.

Chase, Keds and Toys R Us want to make a change.

Some of the most engaging native ads take advantage of the unique capabilities of mobile devices.