Putting B2B Content Marketing into Context

Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.

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When content marketing outsourcing is a better solution

Content is incredibly effective and useful for marketing and for brand building as a whole.

But obviously, it is not an easy task. There are numerous technical details involved, not to mention writing and marketing skills needed. For content marketing campaigns to succeed marketing needs to invest enough time and resources to execute them properly. However, there are times when not enough resources are available and working with a partner can help the process.

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How can you generate leads through content marketing?

With content marketing growing much more in demand for its uniqueness in attracting potential customers, many companies have begun to invest in marketing strategies for positive lead generation.

71% of B2B marketers use content marketing to generate leads[1]

Why? Because content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. It influences future purchases too.

However, nowadays more and more marketeers seem to be just filling content buckets thinking quantity is better than quality. Sadly, this is not always true. Sustainable quality content does require a marketing plan. In fact, 58% of European marketeers found their content to be much more effective with a strategy in place, according to a Smart Insights’ study.

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