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If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone.

Learn how marketers create and manage a brand's most essential resource

Expansion into new markets means a great deal of research and preparation.

The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

Insights from what was once small pilot project that grown into a multi-award-winning publication and is influencing the entire organization to think differently about content.

Learn more about Digital Asset Management (DAM), one of the hottest subjects in content marketing this year.

45% of respondents say content marketing is one of the most effective tactics.

Building content — no matter the quality — doesn’t necessarily build an audience.

When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI.

Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.